The Directorate of Health
Nikki Púðason - campaign against the use of nicotine among young people
24th October 2024
The Directorate of Health has launched a project to draw attention to the negative aspects of using nicotine and how addictive the use can be.
-Automatic translation
Videos have been made showing the character Nikki. Nikki is portrayed as the addiction, symbolising how the addiction can consume a person's life just as the craving for nicotine consumes an addict's thoughts and actions.
Nikki Púðason is a sloppy guy who considers himself a great friend. But when you look closer, he doesn't do anything but get in the way. And for those who can't get rid of him, he's not just disturbing - he's completely intolerable.
The project is discussed at the website www.otholandi.is, providing information for adults and young people. It addresses common myths about nicotine and highlights facts about nicotine use in Iceland. Additionally, it offers guidance on how to quit nicotine use on heilsuvera.is.
Nikki Púðason - completely intolerable video in Icelandic
Óþolandi website in Icelandic
More information
Hafsteinn Viðar Jensson, project manager
hafsteinn.v.jensson@landlaeknir.is