Data Protection in the Marketing of Children
The use of personal data of children for marketing purposes is used, for example:
with advertisements on social media,
banners on websites
ads in computer games.
Businesses and governments must have the authority to process personal data. Direct marketing can be considered as a legitimate interest and therefore it may be allowed to contact children to offer a specific product or service.
Children have a special protecion when their personal data is used in marketing. In the case of personal data of children, the best interests of the child should be the basis for the data.
Businesses and governments should not abuse the fact that children may be less aware of the risks or consequences than adults.
Therefore, any information and notifications, when the processing is directed at the child, should be in a clear and simple language that the child can easily understand.
If a child or guardian objects to marketing, this request must be complied with.
