Advertisements on responsible behaviour in traffic

Snæbjörn Ragnarsson, of the Icelandic Transport and Advertising Agency, and Pipar were asked to write a song where the message to buckle made a strong impression, although the song could stand independently. The music video for the song is currently the subject of a belt-tightening campaign.

Further campaigning: The last few years have seen a normalisation in belt-tightening in Iceland, while the nations around us have been making significant improvements. We are now 17th in the belt-tightening of the European countries and it is quite clear that we want to achieve better results than that. This highlights the need to keep reminding people of the use of safety belts and to underline their importance.

The campaign is primarily based on the song Smllum together and the music video for it. Snæbjörn Ragnarsson composed the song, while Króli and Rakel Björk performed the song and played the lead role in the video. The texture of the song and the video are young people enjoying themselves in the summertime, camping and campfires. So they try to approach people, not least young people, with a positive message that we are all in traffic together and we are in step with the buckle, because that is how we ensure our own safety and that of the people around us. Of course, the other meaning (and more common) of the term clicking together is to get along and make things work.

The song, video and text can be found on the page www.smellumsaman.is 

A campaign by the Icelandic Transportation Authority for the purpose of getting drugs and intoxicants out of circulation. The campaign logo is the red triangle most people know of the packaging of drugs that can affect people's driving ability.

Further campaigning: We are faced with the fact that more drivers are being arrested for driving while under the influence of narcotic drugs than for driving while intoxicated. What is more, this has been the case since 2013 and so far this year 83% more people have been arrested for driving while under the influence of narcotic drugs than alcohol, according to figures from the Metropolitan Police. The preparations for this campaign have been going on for about a year and a half but 2018 was the worst year we have seen in terms of drug and drug driving. The figures had increased year by year, but when it was clear what was going on in 2018, there was considerable social debate about this new problem. Driving under the influence of drugs and narcotics is a problem that is largely hidden from society and it is our hope that the campaign will arouse a great deal of discussion and encourage people not to drive under the influence of drugs and intoxicants and that people will talk to their family members who need to take the message to them.

In collaboration with the advertising agency Pipar-TBWA, the Icelandic Transportation Authority has launched a campaign to encourage drivers not to save 2 seconds by fastening their seat belts. The campaign is called 2 seconds and it highlights the absurdity of not using seat belts.

Research shows that just under 10% of Icelanders do not wear safety belts or about 35 thousand people, although they only take 2 seconds to fasten them. A driver who does not use a seat belt has about 8 times the risk of a fatal accident as a driver who uses the belt. This is shown by comparing the usage rate of belt belts with the rates of occupancy of occupants of road accidents. In research on fatal accidents where people have not worn belts, it has been found that in the majority of cases the person in question would have been saved had he/she used the belts. Compared to other European countries, Iceland ranks 17th in the general use of safety belts. It only takes 2 seconds to change it and get to 1st place.

www.2sek.is

It is now finally known why the political leaders of the Althingi were seated in car seats around the capital surrounded by film cameras and timekeepers. This video shows the event, which was hosted by Bjarni (Independence Party), Sigmundur Davíð (Progressive Party), Katrín (Leftist Movement, Green Movement), Guðmundur (Bright Future) and Helgi Hrafn (Píratar), in the race as each of them would be fastest to buckle up. The shortest time was 1.36 and the longest 2.8 seconds, which shows that it takes no time to buckle up, but this decision can make a big difference. Everybody who buckles their seatbelt is the one and only winner. It can be worth it to be on the winning team. These seconds are well spent when they can save your life? Fasten seat belts - ALL-F.

An advertisement that the Icelandic Road Traffic Authority had made with the song “I think of Angels,” by KK - Kristján Kristjánsson, a musician. The ad states that in 10 years 84 people died in road accidents caused by driving too fast. The maker of ideas behind the ad is Bjarney Hinriksdóttir, a graphic designer at the White House Advertising Agency, and Sammi and Gunni at True North were responsible for the direction.

There are many who think that it is okay to not put on a seat belt if your driving speed is low and the distance is short. The "Use Car Belts - Always" advertisement provides a realistic comparison of the unsafety-belt impact and the consequences of falling to the ground from a height varying between the ground and hitting the ground at speeds of 7, 20, 30 and 55 km without safety equipment. The Icelandic Road Traffic Administration had the advertisements produced in cooperation with the insurance company VÍS. The White House Office of Advertising did concept work and design, while Filmus handled production.

The ad campaign 'I'm sorry I didn't see you' is to raise awareness amongst drivers of the importance of their full attention to driving and to check at least twice at intersections to see if there is any danger of them riding in the way of motorcycles. Motorcycle distances and speeds are much harder to determine than larger vehicles, and one of the common causes of serious road accidents is that drivers drive in front of motorcycles. The advertisement was developed by the White House, while production was handled by Republik.

The campaign is intended to make drivers think about their responsibilities in traffic so that they realise that in reality it is not possible to turn away from their wrongdoing by pressing Enter or selecting Replay to start the game again full-time and lively. Ideas were developed by the White House Press and Advertising Agency, while the animation was created by the UK-based company "I love Dust".

Do you think anyone would be OK if an instructor, air traffic controller, dentist or crane operator consumed alcohol while working with all the responsibilities that come with it? Without a doubt, it is felt by few if anybody. Despite that, approximately 50 thousand Icelanders believe that it is okay to drive after consuming one alcoholic beverage. This advertising campaign is raising awareness of the seriousness of driving under the influence of alcohol – even if only one glass was used. It is emphasized that the responsibility of the driver is less than that of the controller and drivers should keep in mind when considering whether it is okay to operate a vehicle after consumption of alcohol. The advertisement was produced in collaboration with Vínbúðin. The White House Office of Advertising handled the production, while Sagafilm handled production.